The strategy that the proposer intends to pursue on the international markets will have as its main objective that of launching the company's image internationally, entering foreign markets. In defining its internationalization strategy, the company has taken into account the different markets in which it intends to enter and the factors characterizing these individual markets.

The Company intends to enter the European market; in particular, the promotional program will launch a series of actions to promote and support internationalization processes, in order to penetrate 'new markets' to identify and outline the single logical-strategic steps corresponding to the path of development abroad, crucial for the success of the internationalization project. The new countries in which it intends to enter and the details of the specific objectives are as follows:

• Strengthening and consolidating opportunities for development and economic cooperation;
• Promote market development opportunities for the most innovative sectors;
• Strengthening and consolidating opportunities for development and economic cooperation;
• Promote the dissemination of the image and knowledge of the company's main products;
• Promote partnership agreements with business operators.

The Project is co-financed by the European Union, the Italian State and the Campania Region, as part of the POR Campania FESR 2014-2020.